Friends with Benefits
Weekend Box-Office: Apes Rise to the Top
Last week, we had two films that went neck and neck during the weekend estimates (contrary to my original assessment, Cowboys & Aliens was the winner by a little over $800K). This week, there is no comparison…Rise of the Planet of the Apes was the big winner, taking the top spot with an estimated $54 million. The PG-13 science fiction film, with CGI apes motion-captured by Andy Serkis (he of G...[Read More]
Weekend Box-Office: The Smurfs and Cowboys & Aliens Tied?
It’s one thing for a film to take the top spot, but two films at the same time? Newcomers Cowboys & Aliens and The Smurfs both took the estimated top spot this weekend, earning approximately $36.2 million each…however, with a higher average at a smaller number of theaters and 3-D ticket sales, The Smurfs may end up being the big winner once the final numbers are counted. On the minus side, the...[Read More]
Weekend Box-Office: Captain America: The First Avenger Knocks Down the Competition
Despite its record-smashing debut last weekend, not even a parade of Wingardium Leviosa spells could keep the boy wizard in the top spot a second time…Harry Potter and the Deathly Hallows: Part 2 fell to second place behind the debut of Marvel’s newest comic book-to-film adaptation Captain America: The First Avenger. The story of weakling-turned-superman Steve Rogers and his fight to safeguard Ame...[Read More]